Overview

Prosports Training is a fitness training facility for competitive hockey players and athletes in the Ottawa region. My design contributions to the organization include branding, a wide range of marketing materials, and the creation of their website.

Client

Prosports Training

Categories

  • Branding,
  • Marketing,
  • Web Development

Date

2017–2022

Client

Prosports Training

Categories

  • Branding,
  • Marketing,
  • Web Development

Date

2017–2022

Branding

Image

Logo

The Prosports Training logo features a ferocious dog biting through a weighted barbell. The logo concept was designed to reflect the owners dog, the company mascot, and to reflect the outdoor training environment. (Working out in the wild)

Typeface

Liquor Store Jazz an elegant, geometric display font was used for the Prosports Training logo. The typeface meshed well with the pictorial, and helped exude a strong sporty feel.

Colours

The colour palette was chosen to reflect strength and power, yet be neutral in order to mix well with various merchandise colours.
#000
#fff
#C0C0C0
Image

Logo

The Prosports Training logo features a ferocious dog biting through a weighted barbell. The logo concept was designed to reflect the owners dog, the company mascot, and to reflect the outdoor training environment. (Working out in the wild)

Typeface

Liquor Store Jazz an elegant, geometric display font was used for the Prosports Training logo. The typeface meshed well with the pictorial, and helped exude a strong sporty feel.

Colours

The colour palette was chosen to reflect strength and power, yet be neutral in order to mix well with various merchandise colours.
#000
#fff
#C0C0C0

Marketing

There is a wide variety of marketing material I have designed for Prosports Training. Brochures, social media posts, flags and clothing merchandise are just some of the many design services I have created for the company.

Brochure

Image
Image

Social Media

Advertisement

a Prosports Training designed teardrop advertisement flag

merchandise

a grey hoodie with an embroidered Prosports training logo

Marketing

There is a wide variety of marketing material I have designed for Prosports Training. Brochures, social media posts, flags and clothing merchandise are just some of the many design services I have created for the company.

Brochure

Image
Image

Social Media

Advertisement

a Prosports Training designed teardrop advertisement flag

merchandise

a grey hoodie with an embroidered Prosports training logo

Web Development

Web Development

A three tiered website mockup of the Prosports Training website
The Prosports Training website was designed to help them stand out above the crowd. The previous website was outdated, had minimal imagery, and had no brand recognition or flow. The design plan was to include lots of imagery and videos to show off the unique landscape of the outdoor gym, as well as having a professional upscale looking website. With lots of competition in the industry, it was important for the company to look relevant by having a flashy professional looking website. The Prosports Training website was developed using HTML, CSS, and Wordpress to allow the user to update the website with no design or coding experience.